A team of researchers from Jeju International University (Advisor: Prof. Hwa-Yeol Choi) was recognized for their academic achievements by winning the Excellence Award at the 2024 Marketing Association of Korea (MAIC) Fall Conference. The conference was held at Dong-A University's Bumin Campus in Busan, Korea, with the participation of prominent professors and students in the field of marketing from around the world. MAIC is a major academic organization that unites the marketing field in Korea, where the latest research results are shared and academic advancement is promoted. This year, about 80 research papers were presented, adding to the academic excitement. The JIU research team, led by Professor Hwa-Yeol Choi, presented original research that combines local characteristics with global trends based on the core keywords of Jeju, tourism, aviation, and service marketing. In particular, the team's proposed marketing strategy integration model was highly praised by the judges for its practical applicability and academic contributions. "This award is the result of research that combines local and academic possibilities," said Professor Choi in his acceptance speech, "and we will continue to expand the possibilities of aviation and tourism marketing research based on Jeju."

The students who participated in the research and presentation were Bishowkarma Tilok, Tamang Thokar Bibek, EAINT CHYU THAR, GHALE ANJU, Mandal Abishek, GURUNG SARU ARCHANA, BISHWAKARMA SANGAM, Paudel Bibek, Lwagun Sujal, BARAL UPENDRA, Sherpa Karma, HASSAN MD MAHMAUDUL, YADAV ANJAY KUMAR, and BARAL UPENDRA, whose international teamwork and creative ideas led to the academic achievement.

This achievement is the culmination of the academic passion and hard work of the JIU research team, and we look forward to continued research based in the Jeju region in the future.